Tell Good Stories

My Goal Is To Help You Say What Really Matters To You

Double rainbow over Stockholm, summer 2020

Sometimes, It Can Feel Hard To Tell Your Story

It isn’t always easy to say what you really want to say.

To say what’s important.

The most basic thing I can offer you is to help you say – in writing – what it is you really want to say.

I do that because it feels really good to help others express themselves.

And when something feels good, and it helps people, and you also enjoy doing it… that’s a recipe for meaningful work.

If you want to work together on telling your story, you can send an email.

And Now, Let’s Steal Something Valuable From Seth Godin

Seth Godin is an incredible man.

He also has very wise things to say about marketing.

One of those things is to be remarkable.

To be remarkable is to be worthy of remark.

Now, if you’re in business, the question you can ask yourself is this: Is my offering worthy of remark?

Or put another way: If I told ten people about my offering, would it spread?

Lesson Learned: Persuasion Is Nothing Without Meaning

I had to learn this myself the hard way.

If your product or service doesn’t have a deep and remarkable meaning behind it, then what good is expert persuasion?

I’ll admit that I started at the wrong end when I started Tiny Nudges.

I got so carried away with conversion optimization, copywriting, and behavioral science…

…that I forgot about meaning.

You can even get specific persuasion tips on the Tiny Nudges blog.

Boy, what a mistake I made.

Helping Your Idea Become Worth Spreading

I change my own oil. It’s not practical. It’s not the most efficient use of my time. And I enjoy the feeling of self-reliance.

You might think this is taking things too far.

Let’s say you have a business idea.

We’ll pretend you’re a gizmo investor and buy gizmos for cash.

How will you differentiate yourself from the competition?

Saying “We’re different” is not enough. .

That’s where I could come in.

I could help you find concrete ways to be different.

(This is related to the activity of helping you say what you really want to say. It’s about clarifying your thoughts and brainstorming new ones.)

We might look at unusual guarantees. Other product offers. Your tone of voice. Your level of personalization and honesty.

If you want to be remarkable, there’s a very good chance that it will feel uncomfortable. You will stretch your boundaries. You may call me unmentionable names.

If you want to be different, then it’s ALL ON THE TABLE.

And difference done right is… you guessed it…


Get Started Now

It’s easier to get started with me than trying to start an old airplane engine in cold weather.

Ask how I know. I dare you.

Just click the button below, then send me an email describing your situation.

I’ll get back to you, we’ll jump on a call, and then it might be off to the races.

You can choose what you’d like to do.

Thank you.